5 top tips for strategising your brand protection programme

The process of successfully managing an online brand protection strategy has changed drastically in a short space of time. There is an ever-increasing number of different channels and touchpoints that must be considered, which makes it much harder to devise a strategy that is thorough and ensures effective brand protection. While the challenge may have […]

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Build a Better Personal Brand

Browsing the portfolio websites of design studios and freelance creatives, you can easily have a successful game of bingo. ‘About’ pages brim with words like ‘meaningful’, ‘impact’, ‘stories’ and ‘difference’, and you’ll be striking white-walled offices, brainstorm scribbles, bikes and plants from your scorecard like nobody’s business. It shows that even creatives who craft the most […]

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Digital marketing trend predictions for 2018

The year 2017 has been a topsy-turvy year for the digital world. On the one hand, this year witnessed Instagram rising to new heights in terms of user engagement, and on the other, Facebook’s organic reach was revived with major tweaks.   Digital marketing predictions for 2018   The digital world also saw influencers becoming […]

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Building Your Personal Brand Story

Building Your Personal Brand Story Telling your story helps you stand out from other people and from those who never figure out the fact that peoples are inherently interested in hearing stories. Philip Pullman once said: “After nourishment, shelter and companionship, stories are the thing we need most in the world.” Those in sales and […]

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How to Build Your Personal Brand

How to Build Your Personal Brand? The concept of personal branding has been around for about 30 years being first introduced in the 1981 book Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. The idea of personal branding started gaining momentum after a shift in the employment marketplace occurred. Up until […]

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What is Personal Branding?

Personal Branding If you ask 100 people what personal branding is, you’ll get 100 different answers. But the answer we’re going with is that it is an emotional response to the image or name of a particular company, product, or person. What Is Personal Branding? You want to create the right kind of emotional response […]

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